This may be a case of competitive mimickry, as Uber bought JUMP Mobility back in April. However, it points to an inevitability in on-demand: Every business that establishes a beachhead with consumers will find it opportune, even essential, to expand into adjacent markets. Bike-sharing, like car-sharing, can be delivered in one interface by Lyft and […]
Tag: ridesharing
This interview with Lyft VP of Marketing, Melissa Waters, is worthwhile reading. She describes a future built on drivers providing hospitality experiences: “We will continue to have drivers and people servicing vehicles. We think in the frame of hospitality and customer service.” It’s when she dives into the challenge of building the Lyft brand that […]
Lyft is reportedly testing consumer subscriptions for rides in several price ranges designed to get people to skip using a personal car. Trips included in the subscription must be for distances that cost less than $15 for non-subscribers, according to Mashable. You can check how far you can get for $15 using the Lyft Fare […]