Eager to replace people your business processes? Uber is reconsidering its approach to autonomous vehicles after racing ahead with the project in Pittsburgh, the Bay Area, and Arizona, where a fatal accident with an Uber car raised serious safety questions. The company is laying off 100 autonomous car operators after one of them was found […]
Tag: autonomous vehicles
This interview with Lyft VP of Marketing, Melissa Waters, is worthwhile reading. She describes a future built on drivers providing hospitality experiences: “We will continue to have drivers and people servicing vehicles. We think in the frame of hospitality and customer service.” It’s when she dives into the challenge of building the Lyft brand that […]
Ford is testing autonomous vehicles with delivery service Postmates in the Miami area. The catch is, the cars’ automation is merely simulated to gather feedback from customers about the experience. A driver is hiding behind tinted glass. The reality is Ford is testing car configurations. With three lockers, the Ford vans in Miami will roll […]
The myth of perfect safety in a world transported by autonomous cars has endured until today. A pedestrian in Tempe, Arizona, was killed by an Uber autonomous car with a driver at the wheel on Sunday night. The company suspended testing throughout the U.S. and Canada as a result. Perfect safety in complex systems is […]