Kindly Care is taking a marketplace approach (e.g. “the Uber of…”) to home caregiving. This is a category ripe for the on-demand approach. Like Uber, Kindly Care will take 20 percent to 25 percent of hourly wages and handle all the financial transactions and tax “arrangements,” which seems to hint at tapping Medicare and other programs for payment.
Now, another startup in the space, three-year-old, San Francisco-based Kindly Care, is taking more of a marketplace approach, pairing vetted caregivers with families who need them, then helping both sides manage their financial and tax arrangements by acting as their back-office provider.
Source: Kindly Care scores $5.4 million to vet and place caregivers, then help families pay them correctly | TechCrunch