This interview with Lyft VP of Marketing, Melissa Waters, is worthwhile reading. She describes a future built on drivers providing hospitality experiences: “We will continue to have drivers and people servicing vehicles. We think in the frame of hospitality and customer service.” It’s when she dives into the challenge of building the Lyft brand that […]
Month: June 2018
Ford is testing autonomous vehicles with delivery service Postmates in the Miami area. The catch is, the cars’ automation is merely simulated to gather feedback from customers about the experience. A driver is hiding behind tinted glass. The reality is Ford is testing car configurations. With three lockers, the Ford vans in Miami will roll […]
Uber lost its highest-profile executive after new CEO Dara Khosrowshahi as brand maven Bozema Saint John departs to become CMO of Endeavor, a new entertainment company. Hired by ousted CEO Travis Kalanick, Saint John is one of the last senior female executives at the company. The move is not surprising, given the many executive changes […]