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Local On-Demand

Smart & Final Instacart Partnership Takes Smart Steps

Smart & Final, a Western U.S. grocery chain, has launched an app built on Instacart APIs. Adding services such as chat to be in contact a personal shopper while they are in-store assembling an order makes this an innovative and forward-looking tool that addresses several of the local grocery marketing issues I’ve identified in the […]

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Local On-Demand

DoorDash partners with Walmart

Another big move in the rapidly consolidating market for home grocery delivery. Walmart will start home delivery in the Atlanta area through a new partnership with DoorDash. As noted in previous coverage of food and grocery delivery, the Walmart/DoorDash relationship involves a complicated process that includes Walmart staff assembling the order, coordinating with DoorDash drivers […]

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Local On-Demand

Can you train contractors without becoming a legal employer?

The gig economy is a powerful force in commodity service markets, such as driving or “ride sharing.” More sophisticated services that require training, which courts have repeatedly ruled put companies in the legal position of employer, creating liability and increasing costs, especially legal costs, will reshape the development of business tools. The evolution of software […]

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Local On-Demand

Food Delivery, Part 3: Restaurant Evolution

Prepared food delivered to the home from local chefs and restaurants is the most significant area of investment and activity in food delivery based on capital raised to date. The notion that prepared meals delivered to the diner will supplant home-cooked meals, as well as the need to shop for ingredients, as logistics matures is […]

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Local On-Demand

Uber buys electric bike rental startup Jump

Uber today added another commodity service to its quiver of mobility services with its acquisition of Jump, a New York-based provider of dockless ebikes that had previously raised $11.6 million. The deal was reported to be worth more than $100 million. The 10x premium on capital raised to date, including $10 million from Menlo Ventures […]

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Local On-Demand

Marketing In A Box: On-Demand Food Delivery Goes Mainstream, Part Two

Continuing our look at the on-demand delivery of food, which is becoming mainstream in 2018, it is time to explore subscription food delivery pioneered by publicly traded Blue Apron and HelloFresh in the U.S. and Europe, respectively. Boxed meals provide curated ingredients and recipes to cooks who prepare the food at home. It is the […]