Services, delivering products, is the keystone of mature on-demand markets. Subscription sales, long-term engagement with customers, and a constant tuning of experience are the basic building blocks. And Unilever is going there first.
Unilever is going where it’s likely FMCGs [Fast Moving Consumer Goods] will increasingly tread — launching services wrapped around their products.
Source: The Uber Of Cleaning Shows What Unilever Sees As An FMCG’s Future 10/12/2017