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The Uber Of Cleaning Shows What Unilever Sees As An FMCG’s Future — MediaPost

Services, delivering products, is the keystone of mature on-demand markets. Subscription sales, long-term engagement with customers, and a constant tuning of experience are the basic building blocks. And Unilever is going there first. Unilever is going where it’s likely FMCGs [Fast Moving Consumer Goods] will increasingly tread — launching services wrapped around their products. Source: […]

Services, delivering products, is the keystone of mature on-demand markets. Subscription sales, long-term engagement with customers, and a constant tuning of experience are the basic building blocks. And Unilever is going there first.

Unilever is going where it’s likely FMCGs [Fast Moving Consumer Goods] will increasingly tread — launching services wrapped around their products.

Source: The Uber Of Cleaning Shows What Unilever Sees As An FMCG’s Future 10/12/2017

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