On-demand will grow up globally, not in the United States alone. U.S. companies need to take seriously how national identities impact notions of work and fairness.
Europe is pushing for tougher protections as self-employed work forces and nontraditional work contracts proliferate. A backlash in Britain and other European countries against Uber, which profits handsomely from such systems, has helped to spur the drive.
Source: Europe’s On-Demand Economy Draws Complaints. And Regulators. – The New York Times