A genuinely interesting strategic move in local on-demand. Ikea will obviously combine products with service. Interior designers who arrive with Ikea products, for example. However, does this raise a walled garden around TaskRabbit, tying its services to one retail brand and its products? More details will emerge, and I’ll break it down when we get the information.
For now, hearty congratulations to Leah Busque, Stacy Brown-Philpot, and their team.
Ikea Group is making one of its biggest ever acquisitions as the flatpack furniture retailer buys TaskRabbit, the online marketplace for odd jobs.
Source: Ikea makes leap into gig economy with TaskRabbit acquisition