Not entirely new, as several other vendors, including Microsoft, have embraced the device-as-a-service model. The interesting element here is bundling IT services and advisory services with the device. HP can lead across many specialized device sectors with this model.
“From Birth to Burial” is not the right way to cast this. It has a “you belong to us” quality that companies should avoid.
HP CEO Dion Weisler Tuesday rallied 1,300 partners to step up to the dramatic shift from transactional sales to an on-demand service economy with Device-as-a-Service offerings that take customers from “birth to burial.”