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2017 Has Been Terrible for Uber—and Great for Lyft | WIRED

“The brand recognition of Lyft is increasing, and has increased a lot in the last 12 months,” says Susan Shaheen, who researchers ridesharing at UC Berkeley’s Transportation Research Center. Both the public and policymakers now know the company’s name, she says. That’s all great, but Lyft has an eye on a bigger prize: a lead […]

“The brand recognition of Lyft is increasing, and has increased a lot in the last 12 months,” says Susan Shaheen, who researchers ridesharing at UC Berkeley’s Transportation Research Center. Both the public and policymakers now know the company’s name, she says.

That’s all great, but Lyft has an eye on a bigger prize: a lead in the race to build and deploy autonomous cars. Like Kalanick, Lyft founder John Zimmer recognizes that self-driving capabilities are vital to the future of ridesharing companies.

Source: 2017 Has Been Terrible for Uber—and Great for Lyft | WIRED

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