On-demand expertise. Knowledge provenance will be crucial to Quora’s success.
This week Quora began testing video answers, because sometimes it’s a lot easier to show someone how something works, the best way to complete a task, or why one thing is better than another than try to write it out for them. Users in the beta group will be able to record videos on iOS or Android as supplements or complete answers that everyone on Quora can watch. It’s considering allowing video uploads, which might offer more polished content but increase spam concerns.