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Uber is now in the trucking business: ‘press a button, get a load’

This trucking middleman role, which has largely involved a cumbersome scheduling process anchored to phone calls, is being targeted for a technological overhaul by other companies that promise to bring efficiency and reliability to the matchmaking task. But where startups such as Ghostruck target consumers, Uber Freight is appealing to the nation’s massive professional trucking […]

This trucking middleman role, which has largely involved a cumbersome scheduling process anchored to phone calls, is being targeted for a technological overhaul by other companies that promise to bring efficiency and reliability to the matchmaking task. But where startups such as Ghostruck target consumers, Uber Freight is appealing to the nation’s massive professional trucking industry, whose 3.5 million truck drivers move 10.5 billions of tons of freight annually, according to American Trucking Associations.

Source: Uber is now in the trucking business: ‘press a button, get a load’

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