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On-Demand Automotive Features add up to Billions – Handelsblatt Global

Major automakers like BMW, Mercedes and Volkswagen are planning to alter the way they offer customers extra features in an industry-wide shift toward on-demand services that analysts say could allow carmakers to generate tens of billions of euros in additional profits over the next several years. Automakers envision a future in which customers purchase driving […]

Major automakers like BMW, Mercedes and Volkswagen are planning to alter the way they offer customers extra features in an industry-wide shift toward on-demand services that analysts say could allow carmakers to generate tens of billions of euros in additional profits over the next several years. Automakers envision a future in which customers purchase driving apps, software updates, and even supplementary insurance, all from within their cars.

Source: On-Demand Automotive Features add up to Billions – Handelsblatt Global

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