“Today’s social media landscape encourages immediacy and knee-jerk reactions from brands. They know how to react quickly, but they should learn how to think first,” said Robert Passikoff, founder and president of brand and research consultancy Brand Keys. “Uber went way overboard. They will ultimately regret this.” Source: What brands can learn from the three-day […]
Month: February 2017
GeoMarketing.com Associate Editor Lauryn Chamberlain has written a report that outlines five key factors for brick-and-mortar business to consider. She tells SmartBrief how brick-and-mortar stores can adapt and even benefit from on-demand apps. Source: How to adapt to the sharing economy | SmartBrief
Major adoption challenges for IoT, which will be tied to on-demand services that use data to tune services. The world of wearables leans toward fitness trackers, although overall adoption of both seems to be low in the U.S. By the end of last year, fewer than a quarter (16%) of consumers in the U.S.owned a […]
BIA/Kelsey sees $3.1 trillion in GDP created by the Local On-Demand Economy household services by 2030. See our updated 206 and 2017 revenue estimates here. Forty-five million Americans have identified with being a part of the on-demand economy — an economy projected in a recent McKinsey study to boost global GDP by 2.7 trillion by […]
Uber CEO Travis Kalanick went into full-on damage control (which may have included targeted ads at those interested in the ACLU), but the damage had been done. People had already abandoned the app en masse — and to make matters worse, some of those exiting users reported difficulty deleting their accounts, with some even claiming […]
Nearly a quarter of Americans earned money by selling goods or services online last year. Source: Workers seeking extra cash turn to ‘gig economy’
Developments in mobile commerce have benefited the gig economy, allowing manufacturers and retailers to connect to consumers at the click of a button. Source: Gig Economy: Industries Embracing Mobile-Enabled Business Models : Media Center
The annual report also notes that 67% of Americans surveyed are ‘tapped out’ with productivity and growth suggesting that the focus is shifting back to the baby boomer generation. Boomers are reportedly controlling 70% of the disposable income in the US and now see themselves as ‘middle-aged millennials’ as they invest more time in social […]
“Non-employers” of Choice Grow A key feature of the gig economy is the presence of “non-employer” firms that contract for labour instead of developing an in-house workforce. Uber is the best-known example, but there are now millions of “non-employer” businesses operating in North America. Source: Welcome to the “Gig Economy” : HRVoice.org
The gig economy will provide CMOs with opportunities to work in multiple firms: Art Saxby, CEO, Chief Outsiders The Gig Economy is spreading and growing–from hiring a car and driver for 10 minutes or a condo by the beach for 3 days to hiring a hyper-specialized executive resource 1-2 days a week. Shifts in both […]