The origin story is simply recognizing the need [for Skwerl] in the marketplace. I founded Skwerl with two others who remain on the leadership team. One, Muhammad Alnakash, is a licensed architect in California and other states, and the other, Brian Novello, is a gifted designer who also has a background in architecture. I’ve been doing the kinds of things we’re doing now in the architectural field in other industries for many years. It was the perfect combination of talents.
Source: Can Skwerl Bring Architecture into the “On-Demand” Economy? | Features | Archinect