Categories
Uncategorized

Amazon launches an Alexa hub to help marketers create voice skills

The hub currently lists 20 agencies “with expertise in designing, developing and optimizing Alexa skills,” including Razorfish, Mobiquity, VaynerMedia and others. For brands wanting to build their own Alexa skills, the hub connects them to the Alexa Skills Kit and three other development frameworks. There’s also a section listing three voice analytics providers to help […]

The hub currently lists 20 agencies “with expertise in designing, developing and optimizing Alexa skills,” including Razorfish, Mobiquity, VaynerMedia and others. For brands wanting to build their own Alexa skills, the hub connects them to the Alexa Skills Kit and three other development frameworks. There’s also a section listing three voice analytics providers to help brands and marketers measure how people are interacting with Alexa skills.

For Amazon, it’s a pitch to marketers to encourage them to join the growing voice movement. According to multiple analysts, sales across the Echo family skyrocketed during the 2016 holiday shopping season.

Source: Amazon launches an Alexa hub to help marketers create voice skills

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.