The abuse of personal data, which happens with local publishers share customer-targeting data with click-centric ad networks, leads to customers receiving far more spam than value, detracting from the publisher’s ability to create a truly local experience.
By Bill Densmore and Don Marti RELATED LINKS: What is data leakage? How the ITE can solve data leakage and fosters ethical advertising) Service journalism and the web advertising problem INTRODUC…