Here we have history interfering with Uber’s well-laid plans for industry domination. This is how a $13B startup finds out if its brand has value to consumers.
On the one hand, Travis Kalanick, Uber’s CEO, is promising to take Trump to task about the immigration ban, and on the other its behavior toward workers it would displace — taxi drivers who called for a halt to trips to JFK Airport near New York — remains a significant objection for many customers.Try as it might, Uber isn’t going to come out the hero for any part of the population.
Whether the #deleteUber succeeds depends on a long upcoming week of communications and political minefields for Kalanick and Co. They must be flexible and may need to change significantly to survive the new awareness of how much its workers struggle to make ends meet in many locales.
The ride sharing service came under fire for not standing in solidarity with striking cab drivers.