“Brands need to adjust to the pace of content creation in a socially driven world. Operating with speed, & cost-effectively. Yet they can’t afford to do it at the expense of great, authentic creative. Very few content creation models are able to answer that dilemma. Social Native does. Brilliantly,” says Emmanuel Seuge, a 20-year marketing veteran, prior SVP of Content at Coca-Cola and now, founder of Cassius.
Source: Social Native: Tapping the Gig Economy to Solve the Content Supply Problem