The majority of motivators are no different between regular employees and more casual workers, however these needs often manifest themselves in different ways:1) They need to be onboarded and brought up to speed quickly and smoothly – so they can be productive ASAP, as often they are there for only a limited time.2) They need to feel they are equal to others around them and not feel like they are in some way inferior to employed staff – i.e. they have a voice, they take part in company rituals, feel like they add to the overall culture and are not outside of it.3) A gig worker needs their flexibility appreciated by the organisation, not just put up with – they often have other jobs and/or commitments external to the organisation that can conflict with the expectation of total flexibility from the employer.4) As they are gig workers, their tenure is usually limited so they need to be able to exit the company positively, smoothly and quickly with an ability to gain references without delays for their next “gig”.
Source: Engaging the “gig economy” workforce — tap’d Solutions