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On-demand pivot: Startups look past consumers, toward businesses

The on-demand economy ushered in an era of instant gratification for consumers, who can order meals, massages, fix-it folks, rides and all manner of goods and services with a tap of their smartphones from a bevy of “Uber for X” companies. Many on-demand companies realized that the big bucks lie not in serving consumers but […]

The on-demand economy ushered in an era of instant gratification for consumers, who can order meals, massages, fix-it folks, rides and all manner of goods and services with a tap of their smartphones from a bevy of “Uber for X” companies. Many on-demand companies realized that the big bucks lie not in serving consumers but in catering to businesses.

Source: On-demand pivot: Startups look past consumers, toward businesses

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