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Beacon Maker Gimbal Acquired By Mobile Advertising Firm 12/05/2016

Beacons are heading into mainstream advertising. Not as in shoppers receiving annoying beacon-triggered messages blasted to their phones as they shop, but rather by adding beacon-triggeredinformation to create fewer but much better and relevant advertising delivered later. In a major beacon move, Gimbal, the well-known Qualcomm spinoff, was just acquired by The Mobile Majority, aLos […]

Beacons are heading into mainstream advertising. Not as in shoppers receiving annoying beacon-triggered messages blasted to their phones as they shop, but rather by adding beacon-triggeredinformation to create fewer but much better and relevant advertising delivered later. In a major beacon move, Gimbal, the well-known Qualcomm spinoff, was just acquired by The Mobile Majority, aLos Angeles-based mobile advertising firm.

Source: Beacon Maker Gimbal Acquired By Mobile Advertising Firm 12/05/2016

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