“Four years ago, we started to wonder, what would shopping look like if you could walk into a store, grab what you want, and just go,” said a voiceover in a two-minute introductory video available on Amazon’s site that compares the technology of the program to that of self-driving cars. “No lines, no check-out, no registers. Welcome to Amazon Go.”
Source: What Amazon Go Means for the Future of Retail | Digital – AdAge