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Programmatic Ad-Buying Is Now Available for Social Influencers

Note that these are national influencers. Local influencers will provide more enduring engagement than faraway “stars.” As local markets evolve their own influencers, brands will build to engage through the most targeted influencers they can. The trends, they are a-changin’. No longer will advertisers, brands or social influencers have to struggle for the greater good […]

Note that these are national influencers. Local influencers will provide more enduring engagement than faraway “stars.” As local markets evolve their own influencers, brands will build to engage through the most targeted influencers they can.

The trends, they are a-changin’. No longer will advertisers, brands or social influencers have to struggle for the greater good of sponsored content.

Source: Programmatic Ad-Buying Is Now Available for Social Influencers

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