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How Platforms Will Disrupt the Future of Media and Entertainment – Knowledge@Wharton

Remember that decades-old public service announcement asking parents, “Do you know where your children are?” That ad could not have anticipated that the answer one day would be this: They are somewhere uploading their favorite videos of themselves — or their cats — to YouTube, posting photos to Instagram and sending disappearing messages on Snapchat. […]

Remember that decades-old public service announcement asking parents, “Do you know where your children are?” That ad could not have anticipated that the answer one day would be this: They are somewhere uploading their favorite videos of themselves — or their cats — to YouTube, posting photos to Instagram and sending disappearing messages on Snapchat.

For today’s social and video networks, the human network — you and me — is changing the entire business models of publishers, TV and radio broadcasters and even cable TV companies as well as content providers in entertainment, news and sports. The real question, then, is not whether broadcasters, advertisers and content providers will be disrupted by the power of us and what we produce and distribute — but how quickly?

Source: How Platforms Will Disrupt the Future of Media and Entertainment – Knowledge@Wharton

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