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Everything in Its Place: Location, Logistics and the Future of Local Competition – BIAKelsey

In this white paper, BIA/Kelsey lays out a vision of increasingly responsive local marketing based on local delivery of products and services using location-based asset-tracking services. Download it to for free, compliments of MapQuest for Business. Supply chain management is as old as the market itself, having begun with handwritten or memorized inventories carried along […]

In this white paper, BIA/Kelsey lays out a vision of increasingly responsive local marketing based on local delivery of products and services using location-based asset-tracking services. Download it to for free, compliments of MapQuest for Business.

Supply chain management is as old as the market itself, having begun with handwritten or memorized inventories carried along the Silk Road and other trade routes. Since the turn of the century, however, the idea of static inventories has disappeared as digital supply chain management has transformed the enterprise into efficient just-in-time operations that seek to minimize waste while improving cash flow.

Growing to $9.9 billion in 2014 revenues, according to enterprise technology analyst firm Gartner Inc., supply chain management technology has begun to reach into the local market. Small businesses can participate for the first time now that cloud-hosted asset-tracking capabilities are becoming available. Its profound impact will be felt in every business, leaving those that decide to remain unconnected at a serious disadvantage.

Source: Everything in Its Place: Location, Logistics and the Future of Local Competition – BIAKelsey

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