Just 9% of marketers participating in a white paper scheduled for release Thursday admit they can consistently recognize customers across media channels, although 72% say their organizations arepursuing cross-channel recognition strategies. Source: Brands Cannot Recognize Their Omnichannel Customers, DMA Study Finds 11/17/2016
Just 9% of marketers participating in a white paper scheduled for release Thursday admit they can consistently recognize customers across media channels, although 72% say their organizations arepursuing cross-channel recognition strategies.
Source: Brands Cannot Recognize Their Omnichannel Customers, DMA Study Finds 11/17/2016