Business is growing but no one has truly disrupted the market—yet.
All this rather glosses over the fact that the online market seems to have hit a bit of a brick wall. Hiscox finds there is “still resistance”, especially from buyers who are 35 and younger. The report says that Generation Y (people born in the 1980s and 90s) is put off by not being able to physically inspect a work and that there is not enough information about quality available online. While this can of course also apply to physical businesses, perception counts for a lot in the art market.