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Study says only 8 percent of shoppers use retailer apps. Should they give up?

No: they need a diversified strategy that includes third party distribution, mobile wallets and a renewed focus on the usability of their apps and sites. Source: Study says only 8 percent of shoppers use retailer apps. Should they give up?

No: they need a diversified strategy that includes third party distribution, mobile wallets and a renewed focus on the usability of their apps and sites.

Source: Study says only 8 percent of shoppers use retailer apps. Should they give up?

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