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Deloitte study: Shoppers plan to spend almost half of holiday budget online | Chain Store Age

As many as half (50%) of survey respondents plan to shop online for gifts, giving the Internet a bigger lead than ever over discount/value department stores (43%), which rank as the No. 2 destination for gift shopping. This rise in Web traffic could bring retailers more cheer from their e-commerce sales. Survey respondents anticipate they’ll […]

As many as half (50%) of survey respondents plan to shop online for gifts, giving the Internet a bigger lead than ever over discount/value department stores (43%), which rank as the No. 2 destination for gift shopping. This rise in Web traffic could bring retailers more cheer from their e-commerce sales. Survey respondents anticipate they’ll spend 47% of their budget online – matching what they plan to spend at physical stores for the first time. In prior years, people planned to spend more in the stores.

Source: Deloitte study: Shoppers plan to spend almost half of holiday budget online | Chain Store Age

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