Categories
Uncategorized

Big Brands Are Enlisting Employees to Create an Army of Social Media Mavens | Adweek

This is the rise of brand advocates for the local marketplace. If you are a marketing chief, one of the best return-on-investment channels may actually include your colleagues. Increasingly, marketers are turning their employees into social media mavens, encouraging them to promote positive, intriguing or helpful stories that are on-brand. Source: Big Brands Are Enlisting […]

This is the rise of brand advocates for the local marketplace.

If you are a marketing chief, one of the best return-on-investment channels may actually include your colleagues. Increasingly, marketers are turning their employees into social media mavens, encouraging them to promote positive, intriguing or helpful stories that are on-brand.

Source: Big Brands Are Enlisting Employees to Create an Army of Social Media Mavens | Adweek

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.