Facebook is helping broadcasters plan and promote their Live streams ahead of time, and assemble their audiences in a waiting room so they have viewers the second the camera starts rolling. Today Facebook is rolling out Live video scheduling, scheduled broadcast sharing, and pre-broadcast lobbies to verified Pages. The plan is to roll out Live scheduling to all Pages in the coming weeks, and to developers of third-party Live API tools soon.
Source: Facebook Live unlocks scheduling and pre-stream lobby, first for verified Pages | TechCrunch