A content-driven on-demand model for personal coaching. The transition challenge is to move from canned content to personal engagement, which requires complex matching algorithms.
Launched into beta roughly a year ago, Shine’s free service is largely targeted toward a millennial audience. Every day, it sends out an automated text that tackles life’s struggles. For example, recent texts I’ve received from Shine have delved into subjects like facing criticism, trying to let go of the need to exert control over everything, overcoming procrastination, practicing patience, learning self-compassion, and so on.