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Apple’s Ambient Paradigm: Connected Devices Act As One For Consumers 10/07/2016

Some of the advertising within the Internet of Things is going ambient. With billions of Internet-connected sensors, marketers will have much better insights into consumer activities, movements andbehaviors. The nightmare scenario of intruding and interrupting the consumer with what seem like relevant messages throughout the day will not work, for countless reasons. Source: Apple’s Ambient […]

Some of the advertising within the Internet of Things is going ambient. With billions of Internet-connected sensors, marketers will have much better insights into consumer activities, movements andbehaviors. The nightmare scenario of intruding and interrupting the consumer with what seem like relevant messages throughout the day will not work, for countless reasons.

Source: Apple’s Ambient Paradigm: Connected Devices Act As One For Consumers 10/07/2016

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