Categories
Uncategorized

Most US Digital Video Ads Will Be Transacted Programmatically this Year – eMarketer

Advertiser adoption of programmatic video has finally taken off, with 60.0% of US digital video ad spending expected to be transacted through programmatic channels this year. This will be a substantial increase from the 39.0% share programmatic video claimed in 2015. Source: Most US Digital Video Ads Will Be Transacted Programmatically this Year – eMarketer

Advertiser adoption of programmatic video has finally taken off, with 60.0% of US digital video ad spending expected to be transacted through programmatic channels this year. This will be a substantial increase from the 39.0% share programmatic video claimed in 2015.

Source: Most US Digital Video Ads Will Be Transacted Programmatically this Year – eMarketer

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.