Advertiser adoption of programmatic video has finally taken off, with 60.0% of US digital video ad spending expected to be transacted through programmatic channels this year. This will be a substantial increase from the 39.0% share programmatic video claimed in 2015. Source: Most US Digital Video Ads Will Be Transacted Programmatically this Year – eMarketer
Advertiser adoption of programmatic video has finally taken off, with 60.0% of US digital video ad spending expected to be transacted through programmatic channels this year. This will be a substantial increase from the 39.0% share programmatic video claimed in 2015.
Source: Most US Digital Video Ads Will Be Transacted Programmatically this Year – eMarketer