With the new upgrades to Universal App Campaigns, advertisers can now optimize their campaigns to target users who are likely to take certain actions within the app, rather than just downloading the app. Source: Google’s Universal App Campaigns can now target for in-app actions | Marketing Dive
With the new upgrades to Universal App Campaigns, advertisers can now optimize their campaigns to target users who are likely to take certain actions within the app, rather than just downloading the app.
Source: Google’s Universal App Campaigns can now target for in-app actions | Marketing Dive