Forrester is obsessed with customer-obsession, which it says is essential to a modern brand and which is characterized by several key principles. According to the research firm, such a customer-focused company is led by insights from and about customers, responds quickly and is thoroughly connected everywhere. The report chose 15 technologies for their impact on companies employing these principles.
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Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers
Forrester is obsessed with customer-obsession, which it says is essential to a modern brand and which is characterized by several key principles. According to the research firm, such a customer-focused company is led by insights from and about customers, responds quickly and is thoroughly connected everywhere. The report chose 15 technologies for their impact on […]