Publishers are looking for ways to make money from their online videos, and mid-roll looks like a compromise format that could replace the dreaded pre-roll.
Source: We Interrupt This Stream: Mid-Roll Video Ads Are Taking Off | Digital – AdAge
Categories
We Interrupt This Stream: Mid-Roll Video Ads Are Taking Off | Digital – AdAge
Publishers are looking for ways to make money from their online videos, and mid-roll looks like a compromise format that could replace the dreaded pre-roll. Source: We Interrupt This Stream: Mid-Roll Video Ads Are Taking Off | Digital – AdAge