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As Virtual Reality Content Gains Traction, Bigger Dollars Flow to Its Ad Tech Players | Adweek

There’s been a ton of investor money pouring into content-driven, virtual-reality startups like Within, Lucid and VRSE in recent months. Ad-focused VR players have been largely relegated to the sidelines, watching and waiting until the space becomes more mainstream with consumers. There was a sign on Wednesday that those days could be coming to a […]

There’s been a ton of investor money pouring into content-driven, virtual-reality startups like Within, Lucid and VRSE in recent months. Ad-focused VR players have been largely relegated to the sidelines, watching and waiting until the space becomes more mainstream with consumers.

There was a sign on Wednesday that those days could be coming to a close. Vertebrae, which is an ad-tech firm focused on virtual reality, announced a $10 million round of funding to propel its eponymous advertising platform. The Santa Monica, Calif.-based player declined naming its investors but said they were non-media companies.

Source: As Virtual Reality Content Gains Traction, Bigger Dollars Flow to Its Ad Tech Players | Adweek

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