There’s been a ton of investor money pouring into content-driven, virtual-reality startups like Within, Lucid and VRSE in recent months. Ad-focused VR players have been largely relegated to the sidelines, watching and waiting until the space becomes more mainstream with consumers.
There was a sign on Wednesday that those days could be coming to a close. Vertebrae, which is an ad-tech firm focused on virtual reality, announced a $10 million round of funding to propel its eponymous advertising platform. The Santa Monica, Calif.-based player declined naming its investors but said they were non-media companies.