Business is orchestration, every company must use media to tell the story of their place in the supply chain and local economy. Simon Brooks lived his way into a market niche, starting as a cleaner at Hacker Dojo to get a free membership.
Squiffy Clean in Silicon Valley takes a tech-minded approach to cleaning offices, using analytics to set prices and improve efficiency.
Source: A Cleaning Start-Up Wielding Mops, Buckets and 700 Data Points