BIA/Kelsey’s Call Commerce report is free to download!
This Industry Watch report examines one of the most under-recognized areas of the media and advertising worlds: call commerce. Formerly referred to as “call monetization,” it involves driving, tracking and optimizing inbound phone calls as a form of business leads. At BIA/Kelsey, we estimate click-to-call influences more than $1 trillion in U.S. consumer spending. Intended as a CMO guide to the click-to-call opportunity, the report covers where call commerce is today, where it’s going tomorrow, and what you need to start doing and thinking yesterday.