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Call Commerce: A $1 Trillion Economic Engine – BIA/Kelsey Online Store

BIA/Kelsey’s Call Commerce report is free to download! This Industry Watch report examines one of the most under-recognized areas of the media and advertising worlds: call commerce. Formerly referred to as “call monetization,” it involves driving, tracking and optimizing inbound phone calls as a form of business leads. At BIA/Kelsey, we estimate click-to-call influences more […]

BIA/Kelsey’s Call Commerce report is free to download!

This Industry Watch report examines one of the most under-recognized areas of the media and advertising worlds: call commerce. Formerly referred to as “call monetization,” it involves driving, tracking and optimizing inbound phone calls as a form of business leads. At BIA/Kelsey, we estimate click-to-call influences more than $1 trillion in U.S. consumer spending. Intended as a CMO guide to the click-to-call opportunity, the report covers where call commerce is today, where it’s going tomorrow, and what you need to start doing and thinking yesterday.

Source: Call Commerce: A $1 Trillion Economic Engine – BIA/Kelsey Online Store

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