The next generation of on-demand is on the way. They will focus on worker needs, customer confidence, and retention of both buyer and seller of services.
Michael Ting, senior vice president for digital markets at Hyperwallet Systems Inc., noted that the age of simple marketplaces and exchanges of goods and services (for payment, of course) is quickly fading into the rearview mirror.“When we refer to marketplaces,” said Ting, speaking to a broad definition, “[they are] platforms that enable buyers and sellers to connect with each other and transact with each other. We’ve taken that a step further, where we divide that category into subcategories, with on-demand sector companies, like Uber and Lyft, companies where 1099 workers tackle the job by going out in the field and executing on those jobs.”