But just because the gig economy “makes sense” doesn’t mean it works. Shady pricing has placed an entire subset of on-demand apps like Postmates and DoorDash, which rely on couriers, under scrutiny for making offerings seem more affordable than they really are. On-demand startups are predicated on the idea of becoming a habit, not a luxury.
Source: Tech Is Going to Make the Gig Economy Happen Whether You Want It or Not