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Amazon, Google Changing Marketing’s Role Through The Physical Web 08/26/2016

“What becomes the role of the marketer? The focus turns more toward branding and advertising and how the story gets told. “The consumer will already know much more about the product and how it applies to them.Global shipments of smart-home devices with embedded microphones such as Amazon Echo and Google Home will come in at […]

“What becomes the role of the marketer? The focus turns more toward branding and advertising and how the story gets told.

“The consumer will already know much more about the product and how it applies to them.Global shipments of smart-home devices with embedded microphones such as Amazon Echo and Google Home will come in at a mere 8.35 million units in 2016, reaching 73.7 million units by 2021, according to ABI Research.

Source: Amazon, Google Changing Marketing’s Role Through The Physical Web 08/26/2016

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