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Recognizing the Role of Emotional Labor in the On-Demand Economy

As a result, on-demand workers end up performing outsize amounts of what sociologists call “emotional labor,” or expressive work to make the customer experience a positive one so that users come back to the platform. This work extends beyond good customer service: It involves actively reshaping a worker’s inner emotional life to conform to employers’ […]

As a result, on-demand workers end up performing outsize amounts of what sociologists call “emotional labor,” or expressive work to make the customer experience a positive one so that users come back to the platform. This work extends beyond good customer service: It involves actively reshaping a worker’s inner emotional life to conform to employers’ and customers’ expectations of emotional performance.

Source: Recognizing the Role of Emotional Labor in the On-Demand Economy

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