Brand clarity will be a challenge for on-demand food service providers, whether the restaurant preparing the meal or a grocery the delivery partner can have an overwhelming impact on the perception of the food provider.
In “On Demand Delivery: Disrupting the Future of Foodservice,” Technomic found that 76 percent of consumers hold the restaurant at least partially responsible for any errors, even if those errors were committed by third-party ordering and delivery services.
Source: Restaurants on the hook for third-party errors- Meat & Poultry | MEAT+POULTRY