“Instacart uses a ‘real-time feedback’ tool called Reflektive, which lets anyone working at the San Francisco startup leave real-time messages about any colleague’s accomplishments. Feedback can be entered into a discrete website or proffered on the fly using a special e-mail plug-in. ‘It’s very of the moment,’ said Shelby Wolpa, who is Instacart’s human resource director. ‘Things that happened yesterday, as opposed to a traditional performance review, where you’re assessing a year’s worth of work and the manager can’t remember what you did two weeks ago.'”
Source: The age of the never-ending performance review: Justin Fox – Chicago Tribune