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Key trends that herald the dawn of the Age of On-Demand PR | Redzone | financialmail

Clients are no longer looking for “just a PR agency” – instead, brands big and small alike want partners that can provide strategic business advice as much as they provide communication services. By creating an on-demand talent pool, PR agencies can offer a far larger scope of services without having to incur prohibitive talent acquisition […]

Clients are no longer looking for “just a PR agency” – instead, brands big and small alike want partners that can provide strategic business advice as much as they provide communication services. By creating an on-demand talent pool, PR agencies can offer a far larger scope of services without having to incur prohibitive talent acquisition costs. For example, think of what a management consultant, brand strategist, IP lawyer and strategic communicator can jointly do for a client launching a new product or service. With an on-demand model, these types of collaborations are not only possible – they are bound to become the norm.

Source: Key trends that herald the dawn of the Age of On-Demand PR | Redzone | financialmail

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