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Exchange Your Location for Airline Miles | Street Fight

Placed takes a step toward explicit compensation for sharing personal data with its clients. Location analytics firm Placed today is launching a new app that allows consumers to share their location data in exchange for frequent flyer miles. The Frequent Flyer app, with its explicit value exchange for consumers, has the potential to show how […]

Placed takes a step toward explicit compensation for sharing personal data with its clients.

Location analytics firm Placed today is launching a new app that allows consumers to share their location data in exchange for frequent flyer miles. The Frequent Flyer app, with its explicit value exchange for consumers, has the potential to show how effective mobile ads can be in driving in-store purchases.

Source: Exchange Your Location for Airline Miles | Street Fight

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