Smart to focus on differentiation based on customer preferences over commodity food delivery.
The site lets an office manager or other person tasked with ordering for a group set up preferences– including around taste, allergies or lifestyle choices– for their team, and remember these for one-click ordering.
ZeroCater plans to use its new Series A funding to support growth in the markets where it is already operational, and invest in further product development and engineering the CEO said.
Source: ZeroCater raises $4.1 million to keep office workers well-fed in the U.S. | TechCrunch